To communicate complex topics in a simple way, icons were invented at some point. By now, there are many of them, and those that perfectly fit Verbund AG are based on the brand identity developed by Rosebud in collaboration with Zündel Branding .

Similar to the V-Visual, the design language for these icons is also found in the visual DNA. All corners, lines, as well as circles and curves can be derived from the VERBUND logo. This creates an organic, original, and unmistakable identity.