Dreams Come True
Where pure shoe passion ends, imagination begins. In a complex workflow, Rosebud and Zündel Branding merge photography and AI into Artistic Intelligence—a new form of visual expression beyond what’s possible. Cowboy boots in endless prairies, pumps in Bohemian Paris, sneakers in urban dreamscapes—the boundaries between reality and imagination blur.

Reimaginig Reality
This project is more than just an expansion of communication possibilities. It is a digital future lab where Rosebud and Zündel Branding explore and develop the potential of cutting-edge AI tools through real-world use cases.

Images Without Limit
With this, HUMANIC seamlessly connects to its own legacy: just like in its legendary campaigns of the 1980s and 90s, the brand once again positions itself as a pioneer at the intersection of advertising, art, and technology.

Practice over Utopia
Unlike the often generic AI platform showreels or the predictable results of fully automated image generation, this approach creates real communication formats for daily brand work. Images with attitude, character, and relevance—because humans and machines bring out the best in each other.

Rosebud and Zündel Branding provide brand strategy, art direction, AI integration, digital branding, and brand communication.