Once upon a time there was a little bird...

Doesn't add anything, just flavour.

There are stories that sound made up and are true. And there are made-up stories that sound so true that you have to believe them. The story of Grapester belongs to both. It is about the courage to dare to try something new and to put one's own heritage to the test - even if this means that one of Austria's most renowned winegrowing families starts a competition with itself.

Dancing with the grapes

The Grapester combines two worlds: As a symbol in Edwige Bründlmayer's French family crest and as a secret gourmet in the vineyards of Langenlois. His cheeky but discerning nature - he only steals the best grapes - inspired her and her son Vincent to create a completely new kind of refreshing drink.

Sparkling innovation

What makes Grapester unique is not just the combination of selected ingredients without sugar and alcohol. It is the first drink to be refined with natural carbon dioxide from the company's own wine production. The packaging reflects this innovation: high-quality materials and fine details create an appearance that carries the premium DNA of the Bründlmayer family without following the usual conventions.

Off to new nests

The Grapester stands for a new kind of enjoyment without a raised index finger, for innovation with respect for tradition and for the art of crossing borders. A story that has only just begun.

Rosebud delivered Art Direction, Brand positioning, storytelling and so on.

Character Illustration: Denis Mujakovic
3D modeling: Alexander Nussbaumer
Web development: Flo Hauck