Even complex topics need to be communicated in a way that's easily understandable. To achieve this, Verbund AG relies on illustrations that, in both form and color, serve as distinctive and unmistakable style elements of the brand identity developed with Zündel Branding.

Rosebud is developing an ever-growing illustration toolkit, consisting of individual flexible elements and various modules that can be combined in many ways to create small worlds and self-explanatory stories.

The illustrations are informative rather than decorative, simple yet distinctive, expandable, adaptable, and—perhaps the best part—they are animatable.